As you might expect, handling email bounces and subscriber statuses is a complicated balancing act undertaken by email service providers like ExactTarget. Hard bounces, soft bounces, held status, unsubscribed, undeliverable — what do these really mean?
First of all, it means that subscriber statuses are not simply active or unsubscribed, which is sometimes difficult to explain to marketers — especially when they are scrutinizing subscriber reporting and statistics. There are a couple of pages that on the ExactTarget help site that outline their bounce management process. The one that I’ve found most helpful is this one:

If you’re just looking for an overview, here’s a 3Sixty video tutorial on the subject.
Keep in mind that there are different kinds of unsubscribes:
- list unsubscribe
- master unsubscribe
- global unsubscribe
Here is more info on that.
An NPR Tiny Desk Concert In 223 Takes
Modal entry forms on your website will annoy all of your mobile visitors and make them hate you…and your mom.

Dwight says:
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#antigatism











![what others do with talent, I do with obstinate fixation [what others do with talent, I do with obstinate fixation]](http://sprignaturemoves.com/blog/wp-content/uploads/2011/05/sm-subtitle1.png)