As a closet economist, this article certainly piqued interest. Looks like Wal-Mart is ratcheting up it’s efforts to compete with Target and other more trendy stores — stores that aren’t only about price, but brand recognition.
Sounds good, but I have a feeling that Wal-Mart is going to have a hard time wooing and maintaining supplier relationships with some of the brand names. I think Wal-Mart will find it hard to sell certain products. They can’t bully everyone who doesn’t want to be associated with “low prices, always” a.k.a. “cheap and disposable.” Don’t forget about Snapper. Wal-Mart can’t strong-arm everyone.
It’d be really interesting to see their strategy on the supply-side.
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