![[you’re screwed]](http://sprignaturemoves.com/blog/wp-content/uploads/2007/11/22187787.jpg)
Looks like Dial wants you to buy less soap, literally.
I noticed the same thing with Kingsford charcoal a while back. They were decent enough to post somewhat believable scientific reasoning on their website.
Same thing with Tires Plus (no links for crappy companies), recently. We bought two new tires after a scary blow out up in MN. Their literature says “Free lifetime tire balancing.” Is it free? No, apparently we didn’t purchase the “Premium wheel balance.” How is that free again? Too bad the marketing isn’t true. Tires Plus won’t have to worry about me being a lifetime customer.
Yes, I really did want to explain to my 11 year-old daughter that sometimes companies use vague and deceptive marketing to up-sell you on something.
/rant
![[wvpv]](http://sprignaturemoves.com/blog/wp-content/uploads/2012/02/mug_cartoon5_300x300_blog.jpg)
![[what others do with talent, I do with obstinate fixation]](http://sprignaturemoves.com/blog/wp-content/uploads/2011/05/sm-subtitle1.png "what others do with talent, I do with obstinate fixation")