Romans 12:1-2

Posted onCategorieschurch

1 I appeal to you therefore, brothers, by the mercies of God, to present your bodies as a living sacrifice, holy and acceptable to God, which is your spiritual worship. 2 Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect.

~Romans 12:1-3 (ESV)

Initial thoughts on Braze

Posted onCategoriesBraze


I’m almost 2 months into my SFMC -> Braze journey.  Here are some initial thoughts (in length order, whee!):

  • It’s well-documented
  • Very refined interface
  • Mostly case-sensitive
  • It’s not a data platform
  • App and event focused
  • All tagging, no foldering
  • Liquid scripting is verbose
  • SQL is of the Snowflake variety
  • Canvases can be chained together
  • Consent tracking is still challenging
  • Stock pages and templates aren’t horrible
  • AI integration is actually logical and helpful
  • Conversions and their metrics are a core feature
  • Frequency suppression is built-in and configurable
  • Training material is actually helpful for certification exams
  • Data isn’t immediately available because it’s constantly changing
  • Technical support is still a battle, but there’s competence eventually
  • You still need a data hygiene and duplication management approach
  • No environments, no versioning (except with naming), no automated code promotion
  • Uses a common user data model, custom attributes and limited relational data storage
  • You can easily parse structured data when building segments and personalizing content