Flexible Content Areas with XML Interfaces

Here is a good way to display a grid of external content in an email without repeating a significant amount of AMPscript. It utilizes an XML string and uses XPATH to retrieve content using the BuildRowSetFromXML() function.

Slide deck from my ExactTarget Connections Conference 2014 presentation

Helpful Links/Resources

Double Wide v2 – Responsive Email Pattern
XPATH reference
All AMPscript Functions
LookupOrderedRows() Function
BuildRowsetFromXML() Function
TreatAsContent() Function
ContentAreaByName() Function

Product Data Extension

Email Init Section

Email Body

Content Area Init Section

Content Area Body

Questions? Comments? Feel free to leave a comment below.