Categories: Salesforce Marketing Cloud

Salesforce Marketing Cloud Bounces & Statuses

As you might expect, handling email bounces and subscriber statuses is a complicated balancing act undertaken by email service providers like Salesforce Marketing Cloud. Hard bounces, soft bounces, held status, unsubscribed, undeliverable — what do these really mean?

First of all, it means that subscriber statuses are not simply active or unsubscribed, which is sometimes difficult to explain to marketers — especially when they are scrutinizing subscriber reporting and statistics. There are a couple of pages that on the Salesforce Marketing Cloud help site that outline their bounce management process. The one that I’ve found most helpful is this one:

Keep in mind that there are different kinds of unsubscribes:

  • list unsubscribe
  • master unsubscribe
  • global unsubscribe

Here is more info on that.

Recent Posts

Floppotron Thunderstruck

Pawel Zadrozniak performs a cover of AC/DC's Thunderstruck with his Floppotron.

3 days ago

Kawhi on his current situation

Woj-bomb

4 weeks ago

Home Improvement Projects

When I'm done working on the latest home improvement project... Came out really good. I love it.

1 month ago

Davie504’s tribute to Avicii

Davie504's tribute to Avicii

2 months ago

LEGO Harder Better Faster Stronger

TECHNICally Possible's insane lyric display for Daft Punk's Harder Better Faster Stronger.

2 months ago

Run

Run by Awolnation, starring the alley cats.

3 months ago