Two-Click Unsubscribe with AMPscript

With additional scrutiny on outbound links in corporate inboxes these days, one-click unsubscribe pages aren’t always a good idea — any visit from a click will result in an immediate action. In the case of a one-click unsubscribe page, it’s an opt-out.  That’s no good.

Here’s an example of a two-click unsubscribe page that requires an additional click to confirm the subscriber’s desire to unsubscribe (or not).

Visit from email

Unsubscribe

Nevermind

The code

As always, if you have any feedback, questions or find any issues with this, feel free to drop me note on the contact page or via comment down below.

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