Word of the Day: Astroturfing


Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by a grassroots participant(s). It is a practice intended to give the statements or organizations credibility by withholding information about the source’s financial connection. The term astroturfing is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word “grassroots.” The implication behind the use of the term is that there are no “true” or “natural” grassroots, but rather “fake” or “artificial” support, although some astroturfing operatives defend the practice.

Source: wikipedia.org

Send-logging Data Sources

In Marketing Cloud, there’s not really a good way of finding the original data source for a subscriber in a send — especially if you’re sending to multiple data sources for every send.

There is, however, a personalization string called _DataSourceName, outlined on the Data About the Recipient section of the Personalization Strings page in the documentation.

If you’d like to record this data, you can simply add an AMPScript variable in your email or template and set it to _DataSourceName. If your Send Log Data Extension has a column matching the variable name, it’ll get recorded for all of your sends. (Fields that start with an underscore aren’t allowed in Data Extensions, so you can’t just name it the same as the personalization string in order to record it.)

Email/Template Code:

Send Log Data Extension:

If I do a single User-Initiated Send to multiple Data Extensions (DataExtension1 and DataExtension2), the following is written to the Send Log:


(I removed ListID, BatchID, SubID, TriggeredSendID, ErrorCode and SendDate columns from the above table for clarity)

Once you have this data in your Send Log Data Extension, you can correlate it with other data using a Query Activity or export for use outside Marketing Cloud.