via Tom McFarlin from @aJoeMcKenzie
Only you can prevent Comic Sans.
Walter Herrmann Finger-roll
You may remember Walter Herrmann, the #1 pick in my 2007 Top 10 NBA Haircuts post. Here he demonstrates a proper big-man finger-roll. Watch and be amazed.
UPDATE: Apparently, he can palm a basketball with two fingers. Non-stop amazing with this guy.
Flexible Content Areas with XML Interfaces
Here is a good way to display a grid of external content in an email without repeating a significant amount of AMPscript. It utilizes an XML string and uses XPATH to retrieve content using the BuildRowSetFromXML() function.
Slide deck from my ExactTarget Connections Conference 2014 presentation
Helpful Links/Resources
Double Wide v2 – Responsive Email Pattern
XPATH reference
All AMPscript Functions
LookupOrderedRows() Function
BuildRowsetFromXML() Function
TreatAsContent() Function
ContentAreaByName() Function
Product Data Extension
| SKU | ProductImageURL | AvgCustomerRating | ApprovedForEmail |
|---|---|---|---|
| 1234 | http://placehold.it/150x150&text=1234 | 4 | true |
| 2468 | http://placehold.it/150x150&text=2468 | 3 | true |
| 1357 | http://placehold.it/150x150&text=1357 | 5 | true |
Email Init Section
Email Body
Content Area Init Section
Content Area Body
Questions? Comments? Feel free to leave a comment below.
Red Wing Shoes
Cool Hunting showcases Red Wing Shoes in Red Wing, MN.
Tatsuru Rai
Tatsuru Rai demonstrates his craft, making soba.